At Summer International we are committed to protecting your personal information and respecting your privacy. It is your personal data and we respect that.


This Privacy Policy tells you about how and why we collect and use the personal data which you provide to us or which we collect when you interact with us, for example, when you use our website or visit our stores.


We want you to be informed about how we use your data, how we keep it secure and your rights.

We trust this Privacy Policy will answer any questions you have. But if not, please contact us directly at hello@summerint.com or use the contact details provided at the end of this Privacy Policy.

It is likely that we will need to update this Privacy Policy from time-to-time by updating this page. We will notify you of any significant changes, but we encourage you to come back and review it from time-to-time.


Ensuring the Lawful Use of Your Data

We will only use your personal data where we have a lawful basis to use it. We will only use your data where: (a) it is necessary for us to perform our contract with you (for example, to fulfill your order); or (b) it might reasonably be expected as part of running our business; and (c) it does not adversely impact your interests, rights or freedoms.


What Information We Collect from You and How We Use It

Information we collect about you and how we will use it depends on how you interact with us. For example, you might place an order on our Website, contact us with a question by email or phone, make a purchase, or book an appointment in one of the stores that carry our products. The information discussed below provides some examples of the information we collect about you and how we will use it.


We will collect personal data needed to identify you, such as your name, username, password and date of birth. We will also collect your contact details, such as your email address, telephone number and billing/delivery address. We will use your information as detailed below.


To fulfill our contract with you:

  • To fulfill your order, for example, by delivering your products to you or to contact you about your order where necessary

Legitimate business purposes:

  • To allow you to create an account with us
  • To allow you to book an appointment with us or to attend an event
  • To communicate with you your order or booking, if you have asked a question or sent us a complaint
  • To allow you to complete any surveys we send you (if you wish to), or to comment on or review our products or services, to help us improve them
  • To support fraud prevention and detection

Where you consent:

  • To send you email newsletters to keep you up-to-date about our products, services, and latest offers, which we think will interest you (only where you consent)
  • To allow you to enter competitions, events, or prize draws run by us

We will use the information you provide when you contact us by telephone, by email, by post or on social media as detailed below.


Legitimate business purposes:

  • To provide you with the support and customer service you have requested

We may track technical information about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We provide details regarding how we process and use cookies, which can be found in our Cookies Policy. We will use this information as detailed below.


Legitimate business purposes:

  • To administer and to improve our Website, to ensure it is presented in the
  • most effective manner for you and to give you the best Website experience and to allow you to participate in interactive features of our Website if you choose to do so
  • For data analysis, testing, research and statistical statistics to help us to improve our products and services
  • To keep our Website safe and secure
  • To make suggestions and recommendations to you and other users of our Website about products or services that may interest you or them
  • To measure or understand the effectiveness of advertising we direct to you and others, and to deliver relevant advertising to you

We may gather additional information you choose to provide, including your hair color, eye color and skin tone. We will use this information as detailed below.


Legitimate business purposes:

  • To assist us to provide you with a more personalized beauty experience

You do not have to give us any of the personal data discussed above. But, if you do not provide us with certain information, we may not be able to ship you with the goods and provide the services you have requested from us.


The forms you fill in on our Website and in stores that carry our products will make it clear what information we need to be able to provide the product or service you are requesting and what information you can decide to provide. To help us form a better, overall understanding of you as a customer, we combine your personal data, for example, your shopping history.


  • AUTOMATED DECISION MAKING
  • We do not currently carry out automated decision-making using information we hold about you.

  • SHARING YOUR DATA WITH THIRD PARTIES WE TRUST
  • We share your personal data with third parties we trust to allow us to provide our services to you. When we do share your data with these third parties, we only provide the information they need to perform the service. We have written contracts with them in place requiring they would only use your data for the purpose we specify to them and that your privacy is secure and respected.

    The third parties we trust include the following:

    • Companies that help us fulfill your orders: Planet Express, Janio, Payo, BoxMe, SAP, Porter, JNE, and Zoomit
    • Professional service providers such as website hosting providers, system providers, website analytics providers, advertisers and appointment booking providers, who help us run our business: Google Analytics;
    • Social Media or Web platforms to show you products that might interest you while you are browsing the internet: Facebook, Instagram, Twitter, YouTube, Gmail;
    • Credit reference agencies, law enforcement and fraud prevention agencies, so that we can help tackle fraud: CyberSource, PayPal

    We may also share your personal data connected in a business transaction. Those transactions include a merger, acquisition by another company, an investment in our company or a sale of all or a portion of our assets). In these circumstances, we may need to share your personal data with a prospective buyer, investor and external professional advisors, such as accountants, insurers, lawyers or financial institutions.


    We may be required by law to share your personal data with the police, administrative authorities or other enforcement, regulatory or Government bodies.

    We will only share your personal data with third parties for them to use for their own direct marketing purposes when you have given your consent for us to do so.

  • INFORMATION WE RECEIVE FROM THIRD PARTIES
  • We may receive information about you from third parties, such as: (a) companies with which we run competitions and events, such as trade shows; or from organizations we work with, or from publicly available sources, such as Companies House, or information which is published in the media,

    Depending on your settings or the privacy policies of social media or messaging services, such as Facebook, Instagram, Twitter or WhatsApp, we may collect information about you from these sources, with your permission.


    We may combine the information you have given us, with information obtained from other sources, but we will only do this when we have a lawful basis to do so.

  • SEEING ADVERTISEMENTS FOR OUR WEBSITE ONLINE
  • We, like many other companies, target Lilac by Lily Maymac ads and banners when you are browsing on apps and other websites. We do this by way of various ad exchanges and digital marketing networks.


    We use various advertising technologies, for instance, ad tag, cookies, pixels, identifiers and web beacons. We also use services offered by some sites and social networks, for example, Facebook's Custom Audiences. The ads and banners you see are based on information that we hold about you, or on your prior use of our Website. Examples include: (a) products you have browsed previously; (b) content you have read on our Website; or (c) content you have read on Lilac by Lily Maymac’ banners or ads that you previously reviewed.

  • INTERNATIONAL TRANSFER OF YOUR PERSONAL DATA
  • We are a global business and some of our group companies and service providers are located in other countries.


    As a result, it may be necessary for the personal data that we collect from you to be transferred to or accessed from outside the US so we can provide our services more effectively.


    If we do this, we have procedures in place to ensure your data receives the necessary protections. Any transfer of your personal data will follow applicable laws and we will treat the information according to the principles in this Privacy Policy.


    If you would like further information, please contact us using the contact details provided at the end of this Privacy Policy.

  • CUSTOMERS
  • If you are based both inside and outside the US and place an order on the Website, your personal data will be accessed in Singapore by Summer International Inc. and the third parties detailed above.

  • HOW LONG WILL WE KEEP YOUR PERSONAL DATA?
  • We will only keep your personal data as long as we need to for the reason(s) we collected it, as discussed in this Privacy Policy.

    We may also retain some of your personal data if we are required to do so for legal purposes. Examples include: (a) meeting our legal or regulatory requirements; or (b) preventing fraud and abuse.

  • UPDATING AND CORRECTING
  • It is important that the personal data we hold about you is accurate and current. If you have an account with us, please keep your details up-to-date.


    If you would like to (a) correct or update your personal information; (b) stop receiving emails to your email address; and/or (c) delete any personal information we have about you (d) register a complaint or (e) require more information please send your request to lilac@summerint.com.

  • SECURITY
  • We are committed to securing your personal data. We take reasonable precautions and follow the industry’s best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. Your personally identifiable information is kept secure and encrypted during the type of transmission.

    We have put in place suitable physical, electronic, contractual and managerial procedures, including our Information Security Management System and Secure Sockets Layer (SSL) encryption, to protect your personal data.


    For payments we are using a certified payment gateway provider. All credit card details are encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). All payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. We therefore do not see or keep your credit card information.

    While we use industry-standard precautions to safeguard your personal information, we cannot guarantee complete security. 100% complete security does not presently exist anywhere online or offline.

  • THIRD-PARTY LINKS
  • Our Website may contain links to other websites of interest. However, we do not have any control over third-party websites and they will be governed by their own privacy policies, not this Privacy Policy.

  • HOW CAN I UNSUBSCRIBE FROM MARKETING COMMUNICATIONS?
  • We enjoy keeping you up-to-date by email about our latest products, services, offers and events. But if you decide that you do not want to receive these communications at any point, you can unsubscribe as follows:

    • (1) Email us at: lilac@summerint.com or click on the unsubscribe button on the bottom of any email we send you; or
    • (2) If you have an account with us, you can also unsubscribe by going to the Account Information page on the Lilac by Lily Maymac website, clicking on Newsletters, and unsubscribing to general subscription.
  • YOUR RIGHTS
  • You have the following rights regarding the personal information we hold about you to request:


    • Access to the personal data we hold about you (commonly known as a "data subject access request") including a copy of it;
    • The correction of the personal information that we hold about you if it is not complete or accurate. But if you hold an account with us, you may be able to do this in certain cases yourself by visiting the Account Information page on the Lilac by Lily Maymac website;
    • The deletion or removal of personal data we hold about you where there is no good reason for us continuing to process it or where you have exercised your right to object to processing (see below);
    • For our processing of your personal information to be restricted to certain circumstances, for example if you want to establish its accuracy or the reason for processing it; and
    • To obtain a copy of the personal information you have provided us with and to reuse it elsewhere or to ask us to transfer it to a third party of your choice.

    We may ask you for proof of your identity before dealing with your request, as a security measure to protect your data.


    Right to Object

    Where we are processing your personal data on the basis of our legitimate interests, you can ask us to stop processing it. We must do so unless we believe we have an overriding legitimate reason to continue processing your personal data.

  • CONTACTING US
  • If you have any queries, comments or requests regarding this Privacy Policy, you have a complaint, or you would like to exercise any of your rights set out above, you can contact us in the following ways:

    • By email at lilac@summerint.com; or
    • By post at Consumer Relations, Summer International, 10 Central Exchange Green, #03-03 Pixel Building, Singapore 138649

    14. COOKIES / TRACKING TECHNOLOGY / LOGFILES

    Like many sites, the Site employs cookies and web beacons (also known as clear GIF technology or “action tags”) to speed up your navigation of the Site, recognize you and your access privileges, and track your Site usage.

    Cookies are small pieces of information that are stored as text files by your Internet browser on your computer’s hard drive. Most Internet browsers are initially set to accept cookies. You can set your browser to refuse cookies from web sites or to remove cookies from your hard drive, but if you do, you will not be able to access or use portions of the Site. We have to use cookies to enable you to select products, place them in an online shopping cart, and to purchase those products. If you do this, we keep a record of your browsing activity and purchases. THE SITE’S COOKIES DO NOT AND CANNOT INFILTRATE A USER’S HARD DRIVE TO GATHER A USER’S CONFIDENTIAL INFORMATION. Our cookies are not “spyware.”

    Web beacons assist in delivering cookies and help us determine whether a web page on the Site has been viewed and, if so, how many times. For example, any electronic image on the Site, such as an ad banner, can function as a web beacon.

    We may use third-party advertising companies to help tailor site content to users or to serve ads on our behalf. These companies may employ cookies and web beacons to measure advertising effectiveness (such as the web pages visited or products purchased and in what amount). Any information that these third parties collect via cookies and web beacons is not linked to any personal information collected by us.

    As an example, Facebook collects certain information via cookies and web beacons to determine which web pages are visited or what products are purchased. Please note that any information collected by Facebook via cookies and web beacons is not linked to any customer's personal information collected by us.

    Log Files. As is true of most websites, the Site server automatically recognizes the Internet URL from which you access the Site. We may also log your Internet protocol (“IP”) address, Internet service provider, and date/time stamp for system administration, order verification, internal marketing, and system troubleshooting purposes. (An IP address may indicate the location of your computer on the Internet.)